Kanden Kadhalai trailer will be showcased along with Kanthaswamy

Moserbaer and Blue Ocean Entertainment have pulled off a major coup.

Their Kanden Kadhalai trailer will be showcased along with Kanthaswamy in all the theatrical copy of the big budget extravaganza.

In short all the 900 odd screens which will show the Chiyaan Vikram film will screen the KK promo along with it.

Remember, Soundarya Rajinikanth did the same, earlier when the promo of Sultan-The Warrior was screened along with AVM’s Sivaji- The Boss?

In Hollywood and Bollywood all biggies have smaller films piggy back riding on it. KK riding along with Kanthaswamy will give it reach and penetrations. It’s a smart marketing move!